Brown the Last Discovery of America - 1331 Words

Brown: The Last Discovery of America completes Richard Rodriguez s three-volume work in which he explains and explores the ethnic and racial future of America. In this particular book, the author defines the color brown not as the representation of the Hispanic race but as the color of the future. Black, white, yellow, the author explains, are incorrect racial categories for it is not how nature works. Nature yearns for combination of all different colors, and brown is the final result. In the chapter Hispanics, as seen through imagery, personification, and humor, Richard Rodriguez upsets the reader to show that racial categorization is unfit and that racial barriers are meant to be broken. Rodriguez begins the chapter by†¦show more content†¦This statement is funny because the reader himself is well acquainted with this term and probably has used it in his childhood. Though it is humorous, Rodriguez wants the reader to realize that the American language is unique becau se it has its disinclination to be tied down (113). The language itself is always yearning for the next generation to twist and form it to its own. Another comical section involves the character Miss Bolivia, a fictional character on a game show. The host, in the voice of Rodriguez, states that she is destined for Hispanicity because [she] lives in the United States (119).  ¿?, the girl responds. She considers herself to be  ¡Bolivian! (119). But the host does not care about Miss Bolivia s opinion and bid farewell to [her] and asks ‘Who s our next contestant, Johnny? (120). This scenario appeals to the reader because the host does not care for Miss Bolivia s opinion. She might think she is Bolivian, but she is going to be thought of as a Hispanic nevertheless. The author mainly mentions Miss Bolivia to show that by coining the word Hispanic in which it groups unrelated people, it has become a hybrid, uniform, [and] colorless (120). In other words, Hispanicism belo ngs not to one specific group but to everyone. As a result, humor subtlely suggests that racial categories do not reflect reality. Finally, personification communicates the nature of the word Hispanic, an objectShow MoreRelatedBrown: The Last Discovery Of America Essay example1391 Words   |  6 PagesBrown: The Last Discovery of America completes Richard Rodriguezs three-volume work in which he explains and explores the ethnic and racial future of America. In this particular book, the author defines the color brown not as the representation of the Hispanic race but as the color of the future. Black, white, yellow, the author explains, are incorrect racial categories for it is not how nature works. Nature yearns for combination of all different colors, and brown is the final result. In theRead MoreRichard Rodriguez s Brown : The Last Discovery Of America1135 Words   |  5 PagesAmerica is a melting pot of different people, culture, and religion. Although there are millions of different people from different parts of the world, it s citizens would like to appear united and patriotic. To foreigners, every person living in the United States is an American; however, within the country, there are divisions among the society through a concept called race. No citizen calls themselves an American to another American. The individual labels themselves Hispanics, Asians, [or]Read MoreEssay on Inventions and Discoveries of the 1960’s1605 Words   |  7 PagesInventions and Discoveries of the 1960’s The 1960’s era was a time period notorious for its technology and innovation. This particular era of time was booming with creativity. People started to venture outside of the traditional mindset established by their elders, and the new generation made a great impact on the American lifestyle. The original models of these creations have been modified into complex designs, yet as we strive for perfection, we still use these revolutionary concepts. LikeRead MoreAnalysis of James Howard Kunstlers The Long Emergency1043 Words   |  4 Pagesdoesnt have to have great credentials as a scholar to write a book like this one, Kunstlers credibility is on the line when his narrative is overloaded with claims like: a) †¦all bets are off about civilizations future; b) a dazed and crippled America will either regroup or die-back; and c) while society struggles with a loss of electricity, designer viruses will whittle down the worlds population. Indeed the world is going to run o ut of oil in at some point in time, but Kunstler offers anRead MoreThe Copy-Rights Law : The Laws Of Copy Rights Laws828 Words   |  4 Pagesfind in-depth details on each copy right law, what it does, and how long it is effective for. The author mentions first that around fifteen years ago it was President Bill Clinton that signed a copyright extension law. The article explains that when America was first founded that copyright protection was only good for approximately twenty eight years. From there the author begins explaining to the reader how copyright laws have advanced since that time. They talk about how in the mid-twentieth centuryRead MoreHistorical Events Between 1920- 1990787 Words   |  4 PagesHistorical Events between 1920- 1990 The 1920 census indicates a population in the United States over 100 million people, for the first time. The 15% increase since the last census now showed a count of 106,021,537. The geographic center of the United States population still remained in Indiana, eight miles south-southeast of Spencer, in Owen County. Then on January 10, 1920 The League of Nations is established with the ratification of the Treaty of Versailles, ending the hostilities of theRead MoreA Pair Of Tickets By Amy Tan1555 Words   |  7 PagesChinese despite her mother’s insistence. Jing-mei is ignorant about the people and places in China, which could be the most likely cause of her being raised in America and only knowing American culture. Setting is integral for Jing-mei to finally understand herself. In Amy Tan’s short story â€Å"A Pair of Tickets† setting is used to emphasize the discovery of self-identity as well as heritage and culture for the protagonist Jing-mei. Having lived all her life in San Francesco, Jing-mei has never consideredRead MoreDavid Walker ( 1785-1830 ) Traces For Events That Transpired During The Civil War1593 Words   |  7 Pagesignorance and deracination, aggressive to last privation would he ask to be God? Alluring of which ought to be slavery to the American person and children forever is the main problem. Too it is the most egregious historical analysis of slavery that condition crueler. Almost deign an  ¬Ã‚ ¬enlighten and Christian people. Only they created characters that represent how people felt at the time. They are crests of characters with many years ago of expression has in Afro America life. Also He had international workplaceRead MoreDavid Walker ( 1785-1830 ) Traces From Events That Transpired During The Civil War1593 Words   |  7 Pagesignorance and deracination, aggressive to last privation would he ask to be God? Alluring of which ought to be slavery to the American person and children forever is t he main problem. Too it is the most egregious historical analysis of slavery that condition crueler. Almost deign an enlighten and Christian people. Only they created characters that represent how people felt in the time. They are crest of characters with many years ago of expression has in afro America life. Also He had international workRead MoreAnalysis Of Bury My Heart At Wounded Knee Essay1320 Words   |  6 PagesBury My Heart at Wounded Knee is a non-fiction book written by Dee Brown on the removal and extinction of the native peoples that called America their home. The title was created by utilizing a line from Stephen Vincent Benà ©t’s poem â€Å"American Names†. Furthermore, the book demonstrates the deteriorating relations between the natives and whites over time through the descriptions of atrocities imposed upon each Native American tribe by the white settlers. The number of these atrocities greatly outnumbers

Exemplification Essay Welfare, A Vicious Circle - 1427 Words

Its Dianas turn at the tiny glass window. Her face burns red with shame as she is handed her monthly check. Two small children tug at her dress, their stomachs growling from a day without food. She looks down at her two children, her face filled with pain and guilt. What had happened to their happy life? With just the stroke of the pen across a divorce decree, Diana and her children were thrust into the humiliation of the welfare line. For two years now, Diana has tried to get back on her feet, but with only a high school diploma, she cant find a job to support her family. Getting a college degree is her only way out, but her check isnt enough to afford daycare, so shes stuck accepting welfare. This is not an†¦show more content†¦Many male political figureheads have gone as far to say that government largess to poor mothers ruins character, breaks up families, weakens the economy, and bloats the budget (Abramovitz and Piven A23). Many blame the countrys economic problems on the huge burden of welfare. They want reforms to cut welfare spending, but with the welfare rolls stabilizing in the 1970s, funding for the welfare program only accounts for one percent of the annual federal budget (Buchsbaum 6). The public feels it is okay to receive social security, defense contracts, or bank bailouts, but welfare is seen as the root of all evil. In theory, welfares job is to help support those who are having some hard times until they can get back on their feet; in actuality this system is not even coming close to meeting its goals. In order to help a family over an obstacle, welfare benefits must be at least equal to the poverty line standard, if not over it. Today, the average monthly welfare check is approximately $417.00, while the federal poverty line is $932.00 per month (7). Some government leaders, such as President Clinton, have wanted to start a work program for welfare recipients where they will have jobs working at minimum wage, but they will only be allowed to work thirty-five hours per week (DeParle A12). This program is onlyShow MoreRelatedStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesBusiness Cultures,† Journal of Business Ethics 85, no. 4 (2009), pp. 445–451. â€Å"Unplanned Absence Costs Organi zations 8.7 Percent of Payroll, Mercer/Kronos Study† (June 28, 2010), www .mercer.com/press-releases/1383785. W. Hoge, â€Å"Sweden’s Cradle-to-Grave Welfare Starts to Get Ill,† International Herald Tribune (September 25, 2002), p. 8. See www.bls.gov/data (May 11, 2005). See, for example, M. C. Sturman and C. O. Trevor, â€Å"The Implications of Linking the Dynamic Performance and Turnover Literatures,† Journal

Mountain Man Brewing Company Free Essays

Mountain Man Brewing Company| To:| Chris Prangel| From:| 001706975| CC:| David Nasser| Date:| 3/4/2013| Re:| Bringing the Brand to Light| Comments:| For the first time in the company’s history, Mountain Man Brewing Company is experiencing declining sales in response to changes in beer drinkers’ preferences. Mr. Prangel’s response to this problem is introducing a â€Å"light beer† form of the popular Lager. We will write a custom essay sample on Mountain Man Brewing Company or any similar topic only for you Order Now In the past six years, the â€Å"light beer† industry as increased at an annual rate of 4% while sales of traditional beer has been declining annually by 4%. Although this seems like a probable solution, there are two major problems Mr. Prangel is facing: 1. ) Mountain Man’s current target market will not approve of this new beer, and 2. ) bringing in a light version of the Mountain Man Lager could ruin the brand image and ultimately destroy the company. Mountain Man’s biggest target market currently, and pretty much since it started in 1925, is males ages 45-54. Most of these males are blue-collar, hardworking males. It has been known as â€Å"West Virginia’s Beer† known for its authenticity, quality and its toughness. To the younger beer drinkers, the market the light beer appeals to, view Mountain Man beer as too strong and a â€Å"working man’s† beer. Not only do the younger beer drinkers have their negative thoughts about Mountain Man developed, but the blue-collar customers account for a huge percentage of sales. The brand loyalty rate for Mountain Man Lager is 53% which is higher than any of its competitors. The â€Å"light beer† appeals to the younger generation, especially the females, and Mountain Man Lager has always appealed to the older, rugged, blue-collar male. The appearance of Mr. Prangel’s dilemma is very evident. Based on the evidence, Mountain Man should not introduce the light beer. The light beer industry is growing, that can’t be denied, however for Mountain Man, it is not in their best interest yet. Although the quantitative reasoning is included below, it would be in Mountain Man Brewing Company’s best interest to take the $750,000 and spend it elsewhere: create a new beer (non-light) that can appeal to more than the current target market without losing its brand image, spend more money for advertising to the younger beer-drinking market. Mountain Man Brewing Company needs to have a wider target market before introducing a completely new product that could potentially destroy the company if it were unsuccessful. THE PROS AND CONS OF INTRODUCING A LIGHT BEER The most beneficial pro of introducing Mountain Man Light will be reaching the younger beer drinkers. It is shown that the younger beer drinkers enjoy the light beer better, and also in their twenties, usually haven’t committed to a brand yet. Mountain Man is very well-known by the younger beer drinkers, however, they tend to buy and consume in quantity; the Mountain Man Lager is not on their top preference, along with other lagers and full-flavor beers. Introducing this light beer could reach the younger beer drinkers and potentially lead to brand loyalty amongst them. A few cons could be losing brand loyalty amongst the older generation, losing sales of the Mountain Man Lager due to cannibalization, and a lower contribution margin. THE BRAND NAME OF A LIGHT BEER If the light beer were introduced, the name Mountain Man Light is not the best option for the market Mountain Man is already in. A 53% loyalty rate is great for a company that produces one flavor of a brew. If the company that they have seen as for years as a rugged, authentic, â€Å"West Virginia’s Beer†, puts out a â€Å"light† version, its image could be lost immediately. In response to the introduction of a light beer by Mountain Man, it was the man in his fifties and early thirties that found it to be absurd. BREAK EVEN AND BREAK EVEN IN MARKET SHARE IN 2 YEARS By keeping the same price for light as the lager, breakeven in dollar amount is almost $10,000,000 which then translates into 100,473 barrels. Within two years, Mountain Man Light will have to produce almost $10,000,000 in sales and sale 20% of what Mountain Man Lager has worked almost a century to sale. As for the market share, Mountain Man Light will need to gain a 26% of the market share in 2 years to break even. This seems very unrealistic since the leading brand light beer now consumers 32. 9% and the second leading brand holds 17. 8% of the market. Mountain Man Light will have to become the second leading brand in the market within only 2 years (assuming that the sales of â€Å"light beer† continue to grow annually by 4%). CANNIBALIZATION RATE Because Mountain Man Lager produces so many units and produces such high sales already, the difference in cannibalization of 5% to 20% is pretty significant (almost 1,000,000). Two year contribution with a 5% cannibalization rate is $32,895,226. 2 compared to $31,988,859. 59 with a 20% cannibalization rate. This is a major loss in sales of the Mountain Man Lager. If cannibalization is inevitable, the lower percentage of cannibalization is the best option, it yields a higher contribution. Anything above 20% is unnecessary and definitely not worth introducing the Mountain Man Light. BUDGET FOR THE LAUNCH The budget of $750,000 added onto the $900,000 already annual cost of SGA costs is not appropriate. Not only is it adding that money onto the annual SGA costs, it adds $4. 9 more per barrel in variable costs. Yet, the price of the light will still be the same as the lager. It will produce a 60% awareness level for Mountain Man Light, however, reduces the contribution margin by 16%; the price remains the same and cost of goods sold increases. Adding an expense like $750,000, a company should expect it to be better for the company. A 16% decrease in the contribution margin is not good for a company like Mountain Man that has its one specialty product in which it is known for. THE LAUNCH Although it is not recommended to introduce this Mountain Man Light because of the previous stated concerns, Mountain Man should not stop there and let the company fail. Mountain Man can take their $750,000 and introduce another beer just not a â€Å"light beer†. Keep the authentic, rugged brand image by introducing a different type of brew that will continue to appeal to the target market. Mountain Man should try to increase its target market with its original idea before it tries to introduce a new brand. If this is not ideal, the $750,000 can be spent on gaining, and retaining, a younger, beer drinking crowd. There is always a way to appeal to a younger crowd, Mountain Man needs to find the window of opportunity and take those consumers. With the high awareness of Mountain Man Lager by the younger beer drinker, however, Mountain Man could change their marketing strategy and discover a way to appeal to the younger market. | Contribution of Lager and Light Breakeven in Dollars and Units (Barrels) Market Share Cannibalization of 5% Cannibalization of 20% How to cite Mountain Man Brewing Company, Essay examples