Scholarship essay writing
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Tuesday, August 25, 2020
Recommendation Letter Manager for Part-Time Employee
Suggestion Letter Manager for Part-Time Employee SAT/ACT Prep Online Guides and Tips Not the entirety of the applicants requesting a proposal letter are full-time or long haul workers. Regardless of whether you're composing for low maintenance or impermanent specialist, you can even now give incredible knowledge into his work execution and qualities. In the example letter beneath, a café chief suggests a server who worked during summers off from school. The up-and-comer's hoping to move into his first all day work after graduation. Peruse on to realize what this eatery supervisor needs to state. Test Letter #3: Written by a Manager for a Part-Time Employee Ms. Talia RichardsonRestaurant ManagerTapea Restaurant Group56 Main St.Centreville, VA 20122 Dear Ms. Richardson, Itââ¬â¢s my pleasure to give this letter of proposal to Charlie, who filled in as a server at Solera Restaurant for as long as two summers. As Charlieââ¬â¢s direct director who worked intimately with him all through his time here, I was intrigued with his hard working attitude, neighborly character, and capacity to function admirably under tension. As he moves on from Johnson Wales with a degree in Hospitality Management, Iââ¬â¢m sure that he has what it takes to do well as an Assistant Restaurant Manager with Tapea Restaurant Group. As a server at Solera, Charlie exhibited standout client assistance. Our customer base is a blend of long haul supporters and visiting sightseers, and Charlie was affable and proficient toward all. In any event, when things got rushed during top business hours, Charlie kept up his vitality level and meticulousness. I review one example when the kitchen was sponsored up and a table griped about to what extent they needed to sit tight for their food. Charlie tuned in to their interests and offered them free treats to guarantee that they left inclination positive about their eating experience. Charlie is exhaustive, well disposed, and accommodating, all characteristics that made him a superb expansion to our staff. To get familiar with cordiality the executives, Charlie set up gatherings with me all through the mid year to talk about my obligations as Restaurant Manager. We discussed staff preparing and oversight, spending the executives, permitting, security rules, managerial records, and business advancement, among other key pieces of the activity. Charlie carried a great deal of information to the table and immediately got new subtle strategies. Between his classes at Johnson Wales and viable encounters, he has an away from of the obligations of dealing with an eatery. The previous summer, Charlie went far in excess of what was required to assist us with facilitating enormous capacities. Specifically, he helped with arranging a graduation celebration for more than 60 individuals and a bat mitzvah for 75. Charlie gave his contribution on menus and help with requesting supplies and administering stock levels before the occasions. Charlie additionally functioned as a server, taking care of a huge volume of solicitations during an absolutely planned occasion. He demonstrated himself to be a key resource in arranging the capacities and ensuring everything ran easily. On the off chance that we had any associate administrative positions accessible at Solera, Charlie would be the principal individual I would call. Charlie has my most noteworthy suggestion for the situation of Assistant Restaurant Manager. He reliably intrigued me and the remainder of the staff with his hard working attitude, client care, and blossoming administrative abilities. It would be ideal if you donââ¬â¢t falter to get in touch with me for any additional data. Much thanks to you for your time. Truly, Janet ChildRestaurant ManagerSolera Restaurantjchild@solera.com(866) 811-5546 Need to give a solid proposal to your representative, however don't have the opportunity to create the ideal letter? PrepScholar's new proposal instrument, SimpleRec, takes you from well meaning goals and a clear page to a completely composed and arranged letter of suggestion in less than 5 minutes. You should simply give us some straightforward snippets of data about your worker and your experience working with them, and we'll wrap up. Give a shot SimpleRec chance free today: Will this proposal letter help Charlie line up a vocation for after graduation? Suggestion Letter #3: The Breakdown This letter speaks to one composed by a director for low maintenance worker. For this situation, the low maintenance representative is going to move on from school and is going after his first job in quite a while picked field. The proposal letter assumes a significant job, subsequently, in indicating that heââ¬â¢s prepared to take on this new position. As an eatery supervisor herself, Janet Child is an incredible hotspot for Charlieââ¬â¢s suggestion letter. She begins by depicting his client assistance abilities as a server at Solera. At that point she centers around the manners by which heââ¬â¢s qualified to turn into an Assistant Restaurant Manager. Janet depicts how Charlie assisted his instruction by meeting with her to find out about the obligations in café the board. She likewise talks about his in the background help in arranging and facilitating huge capacities, a duty that he would need to take on as Assistant Manager with Tapea. Janet utilizes profoundly positive language, just as explicit models, to exhibit Charlieââ¬â¢s abilities in the field of neighborliness the executives. She makes her suggestion letter particularly solid by expressing that she would recruit him herself if Solera had any positions accessible. Her letter will positively be a help to Charlieââ¬â¢s application as his commentators decide if heââ¬â¢s prepared to step into the situation of Assistant Restaurant Manager. What's Next? It is safe to say that you are prepared for another example proposal letter? Snap here to peruse an administrator's reference letter for an independent website specialist! It is safe to say that you are searching for our full guide on proposal letters? Look at our reference letter manual for find out about what goes into a decent letter and discover eight additional examples. Need to give a solid proposal to your worker, yet don't have the opportunity to create the ideal letter? PrepScholar's new proposal instrument, SimpleRec, takes you from well meaning goals and a clear page to a completely composed and arranged letter of suggestion in less than 5 minutes. You should simply give us some straightforward snippets of data about your worker and your experience working with them, and we'll wrap up. Give a shot SimpleRec chance free today:
Saturday, August 22, 2020
Biology of Mangroves :: Research Essays Term Papers
Science of Mangroves One of the most one of a kind and least comprehended conditions found in nature is that of the mangrove. This environment is found at the intersection among land and ocean. Writer, Loren Eiseley (1971) expounded distinctively on his experience with a mangrove timberland in the book The Night Country: A world like that isn't generally common. Portions of it are neither land nor ocean thus everything is moving from one component to anotherãâ"Nothing waits where it started in light of the fact that everything is continually moving in, or moving out, of its temperamental condition. The real word à «mangroveã can be utilized in two different ways. It can allude to an individual types of plant or it can demonstrate a gathering or timberland of plants that contains numerous species (Figure 1). To figure out what comprises a mangrove animal varieties numerous viewpoints are considered including: (1) air temperature inside a specific range, (2) mud substrate, (3) assurance, (4) salt water, (5) tidal range, (6) sea flows and (7) shallow shores. To explain, every one of these angles will be considered thus. The best mangrove improvement has been found to happen just when the normal air temperature of the coldest month is higher than 20 degrees Celsius and where the regular range doesn't surpass ten degrees. Most broad mangroves are related with sloppy soils along deltaic coasts, in tidal ponds and along estuarine shorelines. With the goal for mangroves to endure an ensured coastline is fundamental as mangrove networks can't create where significant levels of wave activity forestall the foundation of seedlings. As far as salt water, there is expanding proof that most mangroves have their ideal development within the sight of some extra sodium chloride. The tidal range assumes a significant job in mangrove improvement. The more noteworthy the tidal range, the more prominent the vertical range accessible for the network. Likewise for a given tidal range, steep shores will in general have smaller mangrove zones than do tenderly inclining ones. Another part of mangrove networks is sea ebb and flow. The flows are basic since they act to scatter the mangrove propagules and disseminate them along the coasts. The requirement for a shallow shore is the last significant part of mangrove backwoods. This is clear while thinking about that seedlings can't become tied down in profound water and that the mangrove requires an enormous extent of its body to be over the water (Hutchings and Saenger, 1987). Mangrove woodlands are built up in different districts of the world and one of the most noticeable areas is the landmass of Australia.
Saturday, August 1, 2020
Worlds within worlds
Worlds within worlds I hear Early Action decisions went out. Congrats to those of you who got in. If you got deferred, dont take it too hard, plenty of people whom I know here got deferred EA and then got in. Eventually, those of you who get in will get to come to CPW. And some of you might have already visited overnight. Youll get to stay with a student, or a house (during CPW, if you stay in a fraternity, sorority, or independent living group, your host is the house, rather than a particular person). Youll get to experience a small slice of life at MIT to help make your decision about where to go to school. But will the slice be what youre looking for? I remember reading a comment last year on one of the blogs (Matts? Bens?) that took me aback. It was shortly after CPW, and one of the prefrosh who read the blog was complaining that the social atmosphere of MIT had been a letdown. He had expected, he explained, weirder, nerdier kids, like himself, and the kids he met were mostly disappointingly normal. And then every year there are the prefrosh who come from the opposite perspective theyre worried about going to a tech school because they want a more social life, and they are drawn to MITs academics but wish the students werent so weird and nerdy. Both ends of this spectrum are running into the same problem. Theyre missing a crucial point MIT might have some central values, and even some common cultural aspects (having lots of work to do, sympathy for peers who cant go to some fun thing because they have a pset or project due tomorrow, and willingness to help out your friends are pretty universal, for instance), but there isnt really any such thing as a campus-wide social culture. As an undergrad, your social culture, in my observation, depends largely on two factors: 1. Your living group 2. Your extracurricular activities Conveniently, these are both your choice. A recent session of 9.75 (Psychology of Gender and Race) illustrated this point pretty well for me. The professor put up a transparency with a script for a college-age heterosexual first date a list of things that the male is supposed to do, and a list of things that the female is supposed to do that was written by researchers who surveyed college students and were trying to figure out what sort of behavior was typical. Now, Im a little sheltered in this regard, because before college, I had no idea what was going on around me in terms of dating and relationships, nor did I care. If youd asked me what a typical date between students at my high school or middle school was like, I would have been clueless. And I dont generally trust pop culture representations of teen life. So my concept of what a first date between two young, heterosexual, monogamous people is like was framed mostly by my observations of such people in my social group at MIT. So my first reaction, when I read what was on the transparency, was Is this study from the 50s? I wasnt joking either. When I was told that no, it was from a few years ago, I was amazed. So were a few others. Quite a few of my classmates, however, were amazed that I was amazed. They said that, yes, this was pretty much what theyd expect from a first date. It was an interesting reminder that we take classes together and are bound together by intelligence and intensity and dedication, but socially we might as well be on different planets. Kind of cool, really. You can go to a different living group and find both a completely different culture and a powerful common bond. Anyway, back to the prefrosh that I talked about at the beginning. Admissions tries to match prefrosh and hosts well, but theres only so much you can do with limited information, especially during CPW when theres tons of prefrosh needing hosts and the hosts arent evenly distributed around campus. I remember when I was a prefrosh at CPW. I was temped at a sorority, Alpha Phi. The women of Alpha Phi are very nice people. They are not, however, the sort of living group I would tend to click with in terms of personality (I told Matt about this a couple of years later, and he couldnt imagine what they were thinking when they put me there). But there was a very nice sophomore there who helped me carry my bag to the house, a cheery Alpha Phi sister who lived in Baker House. We talked quite a bit during the walk, and she suggested that I go visit Senior Haus. I did, and I related much more to the culture there than I did to Alpha Phi, though I was still intimidated by the in-your-face quality of the urban punk atmosphere. When I got there, three or four residents were sitting around eating the food that was marked for prefrosh because no prefrosh were in the lobby, and they were so excited when I showed up and said that Id heard that they were the cool dorm, that they gave me a private tour. They also suggested that I check out East Campus, Random Hall, and Bexley Hall. As you might be aware, I now live in one of those dorms (East Campus). And I love it, and my wonderful hall 5th East, to death. My point is that theres probably something for you here no matter what kind of social climate you want. If you want outgoing people, wild parties, and varsity athletes, you can have that. If you want quiet, mild, studious people who are conservative in their behavior, you can have that. If you want hackers, or builders, or classic DD playing nerds, or arty indie kids and punks, or hippie engineers, or many other things, you can have that too. If youre on campus, and youre not finding the people youre looking forwell, you probably just need to ask around. Id be rather surprised if they arent there somewhere.
Friday, May 22, 2020
Brown the Last Discovery of America - 1331 Words
Brown: The Last Discovery of America completes Richard Rodriguez s three-volume work in which he explains and explores the ethnic and racial future of America. In this particular book, the author defines the color brown not as the representation of the Hispanic race but as the color of the future. Black, white, yellow, the author explains, are incorrect racial categories for it is not how nature works. Nature yearns for combination of all different colors, and brown is the final result. In the chapter Hispanics, as seen through imagery, personification, and humor, Richard Rodriguez upsets the reader to show that racial categorization is unfit and that racial barriers are meant to be broken. Rodriguez begins the chapter byâ⬠¦show more contentâ⬠¦This statement is funny because the reader himself is well acquainted with this term and probably has used it in his childhood. Though it is humorous, Rodriguez wants the reader to realize that the American language is unique becau se it has its disinclination to be tied down (113). The language itself is always yearning for the next generation to twist and form it to its own. Another comical section involves the character Miss Bolivia, a fictional character on a game show. The host, in the voice of Rodriguez, states that she is destined for Hispanicity because [she] lives in the United States (119). à ¿?, the girl responds. She considers herself to be à ¡Bolivian! (119). But the host does not care about Miss Bolivia s opinion and bid farewell to [her] and asks ÃâWho s our next contestant, Johnny? (120). This scenario appeals to the reader because the host does not care for Miss Bolivia s opinion. She might think she is Bolivian, but she is going to be thought of as a Hispanic nevertheless. The author mainly mentions Miss Bolivia to show that by coining the word Hispanic in which it groups unrelated people, it has become a hybrid, uniform, [and] colorless (120). In other words, Hispanicism belo ngs not to one specific group but to everyone. As a result, humor subtlely suggests that racial categories do not reflect reality. Finally, personification communicates the nature of the word Hispanic, an objectShow MoreRelatedBrown: The Last Discovery Of America Essay example1391 Words à |à 6 PagesBrown: The Last Discovery of America completes Richard Rodriguezs three-volume work in which he explains and explores the ethnic and racial future of America. In this particular book, the author defines the color brown not as the representation of the Hispanic race but as the color of the future. Black, white, yellow, the author explains, are incorrect racial categories for it is not how nature works. Nature yearns for combination of all different colors, and brown is the final result. In theRead MoreRichard Rodriguez s Brown : The Last Discovery Of America1135 Words à |à 5 PagesAmerica is a melting pot of different people, culture, and religion. Although there are millions of different people from different parts of the world, it s citizens would like to appear united and patriotic. To foreigners, every person living in the United States is an American; however, within the country, there are divisions among the society through a concept called race. No citizen calls themselves an American to another American. The individual labels themselves Hispanics, Asians, [or]Read MoreEssay on Inventions and Discoveries of the 1960ââ¬â¢s1605 Words à |à 7 PagesInventions and Discoveries of the 1960ââ¬â¢s The 1960ââ¬â¢s era was a time period notorious for its technology and innovation. This particular era of time was booming with creativity. People started to venture outside of the traditional mindset established by their elders, and the new generation made a great impact on the American lifestyle. The original models of these creations have been modified into complex designs, yet as we strive for perfection, we still use these revolutionary concepts. LikeRead MoreAnalysis of James Howard Kunstlers The Long Emergency1043 Words à |à 4 Pagesdoesnt have to have great credentials as a scholar to write a book like this one, Kunstlers credibility is on the line when his narrative is overloaded with claims like: a) â⬠¦all bets are off about civilizations future; b) a dazed and crippled America will either regroup or die-back; and c) while society struggles with a loss of electricity, designer viruses will whittle down the worlds population. Indeed the world is going to run o ut of oil in at some point in time, but Kunstler offers anRead MoreThe Copy-Rights Law : The Laws Of Copy Rights Laws828 Words à |à 4 Pagesfind in-depth details on each copy right law, what it does, and how long it is effective for. The author mentions first that around fifteen years ago it was President Bill Clinton that signed a copyright extension law. The article explains that when America was first founded that copyright protection was only good for approximately twenty eight years. From there the author begins explaining to the reader how copyright laws have advanced since that time. They talk about how in the mid-twentieth centuryRead MoreHistorical Events Between 1920- 1990787 Words à |à 4 PagesHistorical Events between 1920- 1990 The 1920 census indicates a population in the United States over 100 million people, for the first time. The 15% increase since the last census now showed a count of 106,021,537. The geographic center of the United States population still remained in Indiana, eight miles south-southeast of Spencer, in Owen County. Then on January 10, 1920 The League of Nations is established with the ratification of the Treaty of Versailles, ending the hostilities of theRead MoreA Pair Of Tickets By Amy Tan1555 Words à |à 7 PagesChinese despite her motherââ¬â¢s insistence. Jing-mei is ignorant about the people and places in China, which could be the most likely cause of her being raised in America and only knowing American culture. Setting is integral for Jing-mei to finally understand herself. In Amy Tanââ¬â¢s short story ââ¬Å"A Pair of Ticketsâ⬠setting is used to emphasize the discovery of self-identity as well as heritage and culture for the protagonist Jing-mei. Having lived all her life in San Francesco, Jing-mei has never consideredRead MoreDavid Walker ( 1785-1830 ) Traces For Events That Transpired During The Civil War1593 Words à |à 7 Pagesignorance and deracination, aggressive to last privation would he ask to be God? Alluring of which ought to be slavery to the American person and children forever is the main problem. Too it is the most egregious historical analysis of slavery that condition crueler. Almost deign an à ¬Ã ¬enlighten and Christian people. Only they created characters that represent how people felt at the time. They are crests of characters with many years ago of expression has in Afro America life. Also He had international workplaceRead MoreDavid Walker ( 1785-1830 ) Traces From Events That Transpired During The Civil War1593 Words à |à 7 Pagesignorance and deracination, aggressive to last privation would he ask to be God? Alluring of which ought to be slavery to the American person and children forever is t he main problem. Too it is the most egregious historical analysis of slavery that condition crueler. Almost deign an enlighten and Christian people. Only they created characters that represent how people felt in the time. They are crest of characters with many years ago of expression has in afro America life. Also He had international workRead MoreAnalysis Of Bury My Heart At Wounded Knee Essay1320 Words à |à 6 PagesBury My Heart at Wounded Knee is a non-fiction book written by Dee Brown on the removal and extinction of the native peoples that called America their home. The title was created by utilizing a line from Stephen Vincent Benà ©tââ¬â¢s poem ââ¬Å"American Namesâ⬠. Furthermore, the book demonstrates the deteriorating relations between the natives and whites over time through the descriptions of atrocities imposed upon each Native American tribe by the white settlers. The number of these atrocities greatly outnumbers
Sunday, May 10, 2020
Exemplification Essay Welfare, A Vicious Circle - 1427 Words
Its Dianas turn at the tiny glass window. Her face burns red with shame as she is handed her monthly check. Two small children tug at her dress, their stomachs growling from a day without food. She looks down at her two children, her face filled with pain and guilt. What had happened to their happy life? With just the stroke of the pen across a divorce decree, Diana and her children were thrust into the humiliation of the welfare line. For two years now, Diana has tried to get back on her feet, but with only a high school diploma, she cant find a job to support her family. Getting a college degree is her only way out, but her check isnt enough to afford daycare, so shes stuck accepting welfare. This is not anâ⬠¦show more contentâ⬠¦Many male political figureheads have gone as far to say that government largess to poor mothers ruins character, breaks up families, weakens the economy, and bloats the budget (Abramovitz and Piven A23). Many blame the countrys economic problems on the huge burden of welfare. They want reforms to cut welfare spending, but with the welfare rolls stabilizing in the 1970s, funding for the welfare program only accounts for one percent of the annual federal budget (Buchsbaum 6). The public feels it is okay to receive social security, defense contracts, or bank bailouts, but welfare is seen as the root of all evil. In theory, welfares job is to help support those who are having some hard times until they can get back on their feet; in actuality this system is not even coming close to meeting its goals. In order to help a family over an obstacle, welfare benefits must be at least equal to the poverty line standard, if not over it. Today, the average monthly welfare check is approximately $417.00, while the federal poverty line is $932.00 per month (7). Some government leaders, such as President Clinton, have wanted to start a work program for welfare recipients where they will have jobs working at minimum wage, but they will only be allowed to work thirty-five hours per week (DeParle A12). This program is onlyShow MoreRelatedStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words à |à 1573 PagesBusiness Cultures,â⬠Journal of Business Ethics 85, no. 4 (2009), pp. 445ââ¬â451. ââ¬Å"Unplanned Absence Costs Organi zations 8.7 Percent of Payroll, Mercer/Kronos Studyâ⬠(June 28, 2010), www .mercer.com/press-releases/1383785. W. Hoge, ââ¬Å"Swedenââ¬â¢s Cradle-to-Grave Welfare Starts to Get Ill,â⬠International Herald Tribune (September 25, 2002), p. 8. See www.bls.gov/data (May 11, 2005). See, for example, M. C. Sturman and C. O. Trevor, ââ¬Å"The Implications of Linking the Dynamic Performance and Turnover Literatures,â⬠Journal
Wednesday, May 6, 2020
Mountain Man Brewing Company Free Essays
Mountain Man Brewing Company| To:| Chris Prangel| From:| 001706975| CC:| David Nasser| Date:| 3/4/2013| Re:| Bringing the Brand to Light| Comments:| For the first time in the companyââ¬â¢s history, Mountain Man Brewing Company is experiencing declining sales in response to changes in beer drinkersââ¬â¢ preferences. Mr. Prangelââ¬â¢s response to this problem is introducing a ââ¬Å"light beerâ⬠form of the popular Lager. We will write a custom essay sample on Mountain Man Brewing Company or any similar topic only for you Order Now In the past six years, the ââ¬Å"light beerâ⬠industry as increased at an annual rate of 4% while sales of traditional beer has been declining annually by 4%. Although this seems like a probable solution, there are two major problems Mr. Prangel is facing: 1. ) Mountain Manââ¬â¢s current target market will not approve of this new beer, and 2. ) bringing in a light version of the Mountain Man Lager could ruin the brand image and ultimately destroy the company. Mountain Manââ¬â¢s biggest target market currently, and pretty much since it started in 1925, is males ages 45-54. Most of these males are blue-collar, hardworking males. It has been known as ââ¬Å"West Virginiaââ¬â¢s Beerâ⬠known for its authenticity, quality and its toughness. To the younger beer drinkers, the market the light beer appeals to, view Mountain Man beer as too strong and a ââ¬Å"working manââ¬â¢sâ⬠beer. Not only do the younger beer drinkers have their negative thoughts about Mountain Man developed, but the blue-collar customers account for a huge percentage of sales. The brand loyalty rate for Mountain Man Lager is 53% which is higher than any of its competitors. The ââ¬Å"light beerâ⬠appeals to the younger generation, especially the females, and Mountain Man Lager has always appealed to the older, rugged, blue-collar male. The appearance of Mr. Prangelââ¬â¢s dilemma is very evident. Based on the evidence, Mountain Man should not introduce the light beer. The light beer industry is growing, that canââ¬â¢t be denied, however for Mountain Man, it is not in their best interest yet. Although the quantitative reasoning is included below, it would be in Mountain Man Brewing Companyââ¬â¢s best interest to take the $750,000 and spend it elsewhere: create a new beer (non-light) that can appeal to more than the current target market without losing its brand image, spend more money for advertising to the younger beer-drinking market. Mountain Man Brewing Company needs to have a wider target market before introducing a completely new product that could potentially destroy the company if it were unsuccessful. THE PROS AND CONS OF INTRODUCING A LIGHT BEER The most beneficial pro of introducing Mountain Man Light will be reaching the younger beer drinkers. It is shown that the younger beer drinkers enjoy the light beer better, and also in their twenties, usually havenââ¬â¢t committed to a brand yet. Mountain Man is very well-known by the younger beer drinkers, however, they tend to buy and consume in quantity; the Mountain Man Lager is not on their top preference, along with other lagers and full-flavor beers. Introducing this light beer could reach the younger beer drinkers and potentially lead to brand loyalty amongst them. A few cons could be losing brand loyalty amongst the older generation, losing sales of the Mountain Man Lager due to cannibalization, and a lower contribution margin. THE BRAND NAME OF A LIGHT BEER If the light beer were introduced, the name Mountain Man Light is not the best option for the market Mountain Man is already in. A 53% loyalty rate is great for a company that produces one flavor of a brew. If the company that they have seen as for years as a rugged, authentic, ââ¬Å"West Virginiaââ¬â¢s Beerâ⬠, puts out a ââ¬Å"lightâ⬠version, its image could be lost immediately. In response to the introduction of a light beer by Mountain Man, it was the man in his fifties and early thirties that found it to be absurd. BREAK EVEN AND BREAK EVEN IN MARKET SHARE IN 2 YEARS By keeping the same price for light as the lager, breakeven in dollar amount is almost $10,000,000 which then translates into 100,473 barrels. Within two years, Mountain Man Light will have to produce almost $10,000,000 in sales and sale 20% of what Mountain Man Lager has worked almost a century to sale. As for the market share, Mountain Man Light will need to gain a 26% of the market share in 2 years to break even. This seems very unrealistic since the leading brand light beer now consumers 32. 9% and the second leading brand holds 17. 8% of the market. Mountain Man Light will have to become the second leading brand in the market within only 2 years (assuming that the sales of ââ¬Å"light beerâ⬠continue to grow annually by 4%). CANNIBALIZATION RATE Because Mountain Man Lager produces so many units and produces such high sales already, the difference in cannibalization of 5% to 20% is pretty significant (almost 1,000,000). Two year contribution with a 5% cannibalization rate is $32,895,226. 2 compared to $31,988,859. 59 with a 20% cannibalization rate. This is a major loss in sales of the Mountain Man Lager. If cannibalization is inevitable, the lower percentage of cannibalization is the best option, it yields a higher contribution. Anything above 20% is unnecessary and definitely not worth introducing the Mountain Man Light. BUDGET FOR THE LAUNCH The budget of $750,000 added onto the $900,000 already annual cost of SGA costs is not appropriate. Not only is it adding that money onto the annual SGA costs, it adds $4. 9 more per barrel in variable costs. Yet, the price of the light will still be the same as the lager. It will produce a 60% awareness level for Mountain Man Light, however, reduces the contribution margin by 16%; the price remains the same and cost of goods sold increases. Adding an expense like $750,000, a company should expect it to be better for the company. A 16% decrease in the contribution margin is not good for a company like Mountain Man that has its one specialty product in which it is known for. THE LAUNCH Although it is not recommended to introduce this Mountain Man Light because of the previous stated concerns, Mountain Man should not stop there and let the company fail. Mountain Man can take their $750,000 and introduce another beer just not a ââ¬Å"light beerâ⬠. Keep the authentic, rugged brand image by introducing a different type of brew that will continue to appeal to the target market. Mountain Man should try to increase its target market with its original idea before it tries to introduce a new brand. If this is not ideal, the $750,000 can be spent on gaining, and retaining, a younger, beer drinking crowd. There is always a way to appeal to a younger crowd, Mountain Man needs to find the window of opportunity and take those consumers. With the high awareness of Mountain Man Lager by the younger beer drinker, however, Mountain Man could change their marketing strategy and discover a way to appeal to the younger market. | Contribution of Lager and Light Breakeven in Dollars and Units (Barrels) Market Share Cannibalization of 5% Cannibalization of 20% How to cite Mountain Man Brewing Company, Essay examples
Wednesday, April 29, 2020
The Agriculture and Economics of Peru Essay Example For Students
The Agriculture and Economics of Peru Essay Perus gross domestic product in the late 1980s was $19.6 billion, or about $920 per capita. Although the economy remains primarily agricultural, the mining and fishing industries have become increasingly important. Peru relies primarily on the export of raw materialschiefly minerals, farm products, and fish mealto earn foreign exchange for importing machinery and manufactured goods. During the late 1980s, guerrilla violence, rampant inflation, chronic budget deficits, and drought combined to drive the country to the brink of fiscal insolvency. However, in 1990 the government imposed an austerity program that removed price controls and ended subsidies on many basic items and allowed the inti, the national currency, to float against the United States dollar. About 35 percent of Perus working population is engaged in farming. Most of the coastal area is devoted to the raising of export crops; on the montaa and the sierra are mainly grown crops for local consumption. Many farms in Peru are very small and are used to produce subsistence crops; the country also has large cooperative farms. The chief agricultural products, together with the approximate annual yield (in metric tons) in the late 1980s, were sugarcane (6.2 million), potatoes (2 million), rice (1. We will write a custom essay on The Agriculture and Economics of Peru specifically for you for only $16.38 $13.9/page Order now 1 million), corn (880,000), seed cotton (280,000), coffee (103,000), and wheat (134,000). Peru is the worlds leading grower of coca, from which the drug cocaine is refined. The livestock population included about 3.9 million cattle, 13.3 million sheep, 1.7 million goats, 2. 4 million hogs, 875,000 horses and mules, and 52 million poultry. Llamas, sheep, and vicuas provide wool, hides, and skins. The forests covering 54 percent of Perus land area have not been significantly exploited. Forest products include balsa lumber and balata gum, rubber, and a variety of medicinal plants. Notable among the latter is the cinchona plant, from which quinine is derived. The annual roundwood harvest in the late 1980s was 7. 7 million cu m. The fishing industry is extremely important to the countrys economy and accounts for a significant portion of Perus exports. It underwent a remarkable expansion after World War II (1939-1945); the catch in the late 1980s was about 5.6 million metric tons annually. More than three-fifths of the catch is anchovies, used for making fish meal, a product in which Peru leads the world. The extractive industries figure significantly in the Peruvian economy. Peru ranks as one of the worlds leading producers of copper, silver, lead, and zinc; petroleum, natural gas, iron ore, molybdenum, tungsten, and gold are extracted in significant quantities. Annual production in the late 1980s included 3.3 million metric tons of iron ore; 406,400 metric tons of copper; 2054 metric tons of silver; 203,950 metric tons of lead; and 612,500 metric tons of zinc. About 64.9 million barrels of crude petroleum were produced, along with 578.3 million cu m of natural gas. Much manufacturing in Peru is on a small scale, but a number of modern industries have been established since the 1950s along the Pacific coast. Traditional goods include textiles, clothing, food products, and handicrafts. Items produced in large modern plants include steel, refined petroleum, chemicals, processed minerals, motor vehicles, and fish meal. In the late 1980s Peru had an installed electricity-generating capacity of approximately 3.7 million kw, and annual output was approximately 14.2 billion kwh. About three-quarters of the total electricity produced was generated in hydroelectric facilities. The unit of currency in Peru is the inti, divided into 100 cntimos; after being allowed to float against the U.S. dollar, the inti fluctuated wildly at between 200,000 and 400,000 to the dollar in mid-1990. The Banco Central de Reserva del Per (1922) is the central bank and bank of issue. All private domestic banks were nationalized in 1987. .u7897ca973f0a8329d8992653a27580a3 , .u7897ca973f0a8329d8992653a27580a3 .postImageUrl , .u7897ca973f0a8329d8992653a27580a3 .centered-text-area { min-height: 80px; position: relative; } .u7897ca973f0a8329d8992653a27580a3 , .u7897ca973f0a8329d8992653a27580a3:hover , .u7897ca973f0a8329d8992653a27580a3:visited , .u7897ca973f0a8329d8992653a27580a3:active { border:0!important; } .u7897ca973f0a8329d8992653a27580a3 .clearfix:after { content: ""; display: table; clear: both; } .u7897ca973f0a8329d8992653a27580a3 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u7897ca973f0a8329d8992653a27580a3:active , .u7897ca973f0a8329d8992653a27580a3:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u7897ca973f0a8329d8992653a27580a3 .centered-text-area { width: 100%; position: relative ; } .u7897ca973f0a8329d8992653a27580a3 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u7897ca973f0a8329d8992653a27580a3 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u7897ca973f0a8329d8992653a27580a3 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u7897ca973f0a8329d8992653a27580a3:hover .ctaButton { background-color: #34495E!important; } .u7897ca973f0a8329d8992653a27580a3 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u7897ca973f0a8329d8992653a27580a3 .u7897ca973f0a8329d8992653a27580a3-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u7897ca973f0a8329d8992653a27580a3:after { content: ""; display: block; clear: both; } READ: Breast Cancer In Women Essay Exports are more diversified in Peru than in most South American countries. The principal exports are petroleum, copper, lead, coffee, silver, fish meal, zinc, sugar, and iron ore. The chief export markets are the United States, Japan, Germany, Belgium, Luxembourg, Italy, and Great Britain. Exports earned about $2.7 billion annually in the late 1980s. The leading imports of Peru include electrical and electronic items, foodstuffs, metals, chemicals, and transportation equipment. The principal sources of these goods are the United States, Japan, Argentina, Germany, and Brazil. Imports cost about $2.8 billion annually in the late 1980s. Perus system of railroads, highways, and airports has been expanded considerably since World War II. The countrys mountains make surface transport difficult, however. In the late 1980s Peru had about 69,940 km (about 43,460 mi) of roads, of which 11 percent were paved. The main artery is a section of the .
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